Organic Traffic vs Targeted Email Marketing: Which Is Best for Your Business in 2023
If you’re trying to grow your business in the digital age, then you know that your target audience isn’t just sitting around waiting for you to reach out to them. Instead, they’re buried in their own virtual world, using apps and websites to find useful information about products and services that suit their needs.
They aren’t sitting around waiting for an advertising campaign or other marketing material from you. This means that as a business owner, marketer, or digital strategist, you have two main options for reaching potential customers:
Google organic traffic (such as search engine optimization)
email marketing. Each has its pros and cons, but both can be incredibly useful when it comes to growing your business.
Organic Traffic Is Becoming More Important
In the early days of the internet, it wasn’t very difficult to rank highly in Google. All you had to do was create a few articles, make sure they were filled with keywords, and publish them. Soon, you’d be getting all kinds of traffic, and making money from the ads Google served on your site. But as the internet grew, so did the competition. Now, it’s much more difficult to rank. Many sites use “black hat” SEO strategies to rank highly, which can actually get them banned from Google entirely. This means that if you want to be able to reach a large audience, you’re going to have to do it organically.
Why You Should Care About Email Marketing
While you’re struggling to get people to show up to your website, you can also use email marketing to reach out to a smaller audience. This can include people who have signed up for a mailing list, or people who have given you their email address to receive marketing messages.
Email marketing is a great way to stay in touch with your audience while they’re not actively looking for products and services. You can use this method to help build connections with your customers and potential customers, or to provide useful content like how-tos and information. In fact, email marketing is one of the most cost-effective ways to market your business. According to HubSpot, you can expect to pay about $1 per every 100 emails sent.
Email Marketing Is Still a Good Option
Just because organic traffic has become more important doesn’t mean that email marketing is no longer a good idea. In fact, email marketing is more important than ever. With SEO becoming more difficult, it can be incredibly challenging to get new people on board. But if you have a list of people who have already shown interest in your product or service, you can reach out to them directly and quickly.
In fact, even if you’ve already made attempts to rank highly in Google with your website, you should continue to use email marketing. You don’t want to spam people, but you can provide useful information that your customers will appreciate. This can include tips and advice, or links to helpful articles on your website or other businesses you like.
A Way to Start Building Brand Awareness
One of the most important things you can do to build your brand is create content, but what type of content? You want something that is engaging, interesting, and useful. You also want something that your audience will share with others.
An easy way to kickstart this process is to create an infographic that’s relevant to your industry or business. You can include facts, figures, and statistics about your industry. You can also include your business information like contact information, logos, and links to your website and social media accounts. Once you’ve created your infographic, you can display it on your website and share it on social media. Creating an infographic is an easy way to start building brand awareness.
You can create an infographic about any topic as long as it’s relevant to your brand and industry. You can find inspiration and examples of infographics on Pinterest, Instagram and even online.
A Way to Find Out Exactly What Your Audience Wants
As you’re building your email list, you might start to see trends or notice that many people are asking certain questions. This is a great way to get insight into what your customers want and don’t want. You can respond to these questions in your email marketing campaigns and let your customers know that they are being heard. You can also create polls and quizzes and ask your audience questions that help you understand their needs, likes, and dislikes.
For example, you can create a quiz that asks, “What is your favourite TV show?” and then offer a prize to the winner. Or you can create a poll that asks, “How many cups of coffee do you drink each day?” This will help you get to know your audience better and help you to provide better products and services in the future.
Conclusion
How to increase Organic traffic vs email marketing are both helpful strategies to grow your business, but they each have their own advantages and disadvantages. While organic traffic can take a long time to develop, email marketing can be incredibly effective if you know how to use it properly. Find out what your audience wants, and start building your email list so that you can quickly reach out to people and let them know what you have to offer.